For a long time, marketing has always been about connecting with your audience through traditional marketing channels – newspapers, tv, letters etc. In 2021, marketing is all about connecting with your customers on the internet. Why? Because this is where everyone is hanging out and spending their time now.
Now with Covid-19, it’s become evident to businesses that you NEED to be online to spread the word about your business. Think email marketing, social media marketing, content marketing (like blogs), video marketing or any website on the internet – these are all considered digital marketing.