Commonly Asked Questions

What is Digital Marketing?

For a long time, marketing has always been about connecting with your audience through traditional marketing channels – newspapers, tv, letters etc. In 2021, marketing is all about connecting with your customers on the internet. Why? Because this is where everyone is hanging out and spending their time now.

Now with Covid-19, it’s become evident to businesses that you NEED to be online to spread the word about your business. Think email marketing, social media marketing, content marketing (like blogs), video marketing or any website on the internet – these are all considered digital marketing.

Does my business need Digital Marketing?

If you want your business to succeed you need to get your message in front of clients. This one is a no-brainer. Whether your business is a brick-and-mortar store or an eCommerce site.

Firstly, you need a money-making website that operates like a 24/7 salesperson that brings you in leads on autopilot.

Secondly, you need a consistent and effective marketing strategy that hones in on your branding message.  This means you need to nail your brand visuals, tonality and messaging. There’s no point of driving traffic to your website if you are not solving your customers problems.

One thing to remember about [digital marketing] is that it is competitive as HELL. Your customers rely on your digital presence as a point of difference so they can decide if you are the right fit for them. They will research and compare your offerings to your competitors before they make their final decision. Establishing your digital presence and positioning your business as an industry leader is vital for your business success in 2021.

Word of mouth? The new age of doing business is the word of digital.

What are the different types of marketing?

There are many digital marketing channels to consider for growing your business.  Here is a quick look at the main digital marketing channels we focus on:

Pay per click (PPC) – PPC refers to the paid ads on Google, Youtube, Bing, Facebook, Instagram, Linkedin, etc.

Websites – In 2021, what is a business without one? It’s non-existent. This is the main channel your customers use to find you. It’s your 24/7 salesperson.

Social Media Marketing – Social channels are great for building trust and relationships with your customers. We’ve got Facebook, Instagram, LinkedIn, Twitter, Snapchat and Pinterest page. You may not need all of these digital marketing channels, it really depends on your objectives and what industry you are in.

Content marketing – This is how you tell stories about your business and build customer loyalty. With content marketing, we refer to videos, photos, blogs, infographics, webinars, ebooks and even reports.

Marketing automation – Refers to [super sophisticated] software tools that allows you to automate customer communications, emails, SMS, social media content, digital marketing performance, tracking and reporting.

What digital channels should my business be using?

This depends entirely on your business and where your target market hangs out. If you provide professional services then LinkedIn is your goldmine. Selling products through your eCommerce store? Then Facebook, Instagram, Snapchat and Tiktok are your gems.

The evolution of the internet has been exponential. Five years ago there were the main channels like Facebook, Google and YouTube. Now, the world of digital has expanded and you think Instagram, LinkedIn, Snapchat and Tiktok – amongst many others.

Why should I work with The Digital Juice?

How do we say this in a nice way? We’re simply the best. Our results speak for themselves. We’re a performance-oriented company that focuses solely on the growth of your business. Our internal process matched with our ridiculously strong team is a recipe worth tasting.

We've got the answers.

If it’s a brand-spanking new website you need, we’ve got you covered. Need more leads to drive sales for your business? Easy. We’ve got you sorted. How about a creative video to showcase your brand’s story? We’ll get it done in emphatic style.


What is a Website?

Put simply, a website enables your business to be seen and increases the likeliness of it being found by potential clients on search engines like Google. It’s your 24/7 salesperson.

It assembles text, images, videography, blogs, contact forms and other mediums of online information. It allows your company to be seen and increases the likeliness of it being found by potential clients, interested parties, and customers.

It’ll allow your existing customers to stay up to date with your products and services, and offers you – the company, to show off what it is that makes you great.

What is Web Design?

It’s the client attraction for customer action. Web design is about flashing your best assets and done right – it’ll deliver you endless leads. Building a website is one thing, but investing in web design that makes a big first impression, well… that will lead to your business’s financial success.

Why do I need a Website?

In an online world, it pays to be seen. In fact, having your brand appear online is the most accurate and cost-effective business decision you can make. Good web design will plug the hole of wasted marketing spend and vague social media strategies while significantly amplifying your company’s presence.

Do I need a Website?

You’ve heard of the elevator pitch. Well, the same applies to your website. Open up your website’s homepage and if within 11 seconds you cannot accurately identify who your company is, what it offers, and how to get in contact, well then it’s time to talk to us at The Digital Juice about a redesign

Why should I choose The Digital Juice to build my Website?

Not only do we have 20 years combined experience in web design, but we have a love for human behaviour and an interest in customer and human psychology. It’s helped us dial up a conversion framework that blends engaging design, technical development and real-time data – and we do it better than anyone else!

Our Websites

Our websites are crafted by our in-house team. We create mobile responsive, user friendly and lead generating websites that convert traffic into [paying] customers.

Lead Generation

What is Lead Generation?

Lead generation is a great tool for when your business needs more business! It’s the first step in the sales cycle, and, used effectively, can be a huge financial asset to your business. It enables inbound and outbound leads and uses platforms such as digital, social and email campaigns to target your desired audience and customer base.

Why should I use Lead Generation?

Initiating, identifying and capturing customer interest is a critical component of any marketing strategy. Lead generation can optimise your program, identify new opportunities to increase performance and efficiency, and capture more, higher quality inbound and outbound leads.

What’s the difference between Inbound and Outbound Lead Generation?

Glad you asked! The goal of inbound lead generation is to attract people that are already searching for your product or service, but just haven’t come across your specific business yet. Outbound lead generation involves reaching out to people in a more traditional method, such as phone calls and advertising with TV commercials, radio ads or print advertisements.

How do you implement it?

With so much experience under our belt, we utilise our extensive business and customer databases to drive the correct traffic to your doorstep. We don’t just blast everyone, we utilise user data from your website, or other forms of data obtained to learn more about your customer base and drive qualified users (that is, people who fall within your target market) to your business using tools such as online advertising, email, and social media to name a few.

Why should I choose The Digital Juice to look after my Lead Generation?

Our know-how matches your project needs with industry-leading expertise while carefully crafting correct techniques that are bespoke to your business needs. We tailor our approach to your current target audience as well as your desired outcomes and go to work on coming up with the perfect game plan to have your inbox filling up and phone running hot.

Lead Generation

When your business needs more business, it’s time to get your message in front of the right audience. Our expert team has got you covered.

Video Production

What is Video Production?

Television, advertisements, music videos, hype reels… you name it, it all falls under videography. Videography can be done on small or large scales, which often hinges on a combination of both cost and turnaround time.

It incorporates blending moving elements, sound, and creative editing that suits a desired style, tone of voice and branding all which is delivered to match your target audience and its intended purpose.

Why should I use video production?

While brands and companies scramble to have their presence felt online, videography transcends audiences in a way only a visually satisfying piece of content could.  The power of bespoke video production is what makes good content, great.

If you’re going to tell your story, or show off what you’ve been up to, then make sure it’s compelling. You’ll want to ensure it leaves a lasting impact on your audience.

Can’t anyone put together a video?

The use of videography spans much more than just a point and shoot video camera. It lends itself to creative editing and production, animation and voiceover, grading, lighting and captivating music, all done with the sole purpose of keeping eyes on your brand for longer and engaging in your audience’s emotions and psyche.

Whether you’re trying to generate buzz, hype up your new product line, or simply explain your business through creative storytelling, videos are proven to keep your audience engaged for long.

Where can I use videos online?

As the online world rapidly evolves, we’ve got to evolve with it. Videography can be repurposed across websites, social media, and even in presentations. Whether you’re a start-up, established brand or a corporate, videography is multidimensional and therefore multifaceted. The sky’s the limit!

Why should I choose The Digital Juice to create my video?

Just like us, Videography is unique. So when putting together video content, it needs to beat to the tune of your drum, not to whatever the hottest hit playing on the radio is! We do things differently at The Digital Juice, and our approach is tailored to our client’s needs. It isn’t just slapped together and pushed out the door. No. Videography should be fun, vibrant and done correctly with us, it’ll have your customers eating out of the palms of your hands! Our videos tell your brand’s story.

Our Videos

As the online world rapidly evolves, we’ve got to evolve with it. Videography is multidimensional and multifaceted – you can literally post it almost anywhere online. The sky’s the limit!