For a long time, marketing has always been about connecting with your audience through traditional marketing channels – newspapers, tv, letters etc. In 2021, marketing is all about connecting with your customers on the internet. Why? Because this is where everyone is hanging out and spending their time now.

Now with Covid-19, it’s become evident to businesses that you NEED to be online to spread the word about your business. Think email marketing, social media marketing, content marketing (like blogs), video marketing or any website on the internet – these are all considered digital marketing.

If you want your business to succeed you need to get your message in front of clients. This one is a no-brainer. Whether your business is a brick-and-mortar store or an eCommerce site.

Firstly, you need a money-making website that operates like a 24/7 salesperson that brings you in leads on autopilot.

Secondly, you need a consistent and effective marketing strategy that hones in on your branding message.  This means you need to nail your brand visuals, tonality and messaging. There’s no point of driving traffic to your website if you are not solving your customers problems.

One thing to remember about [digital marketing] is that it is competitive as HELL. Your customers rely on your digital presence as a point of difference so they can decide if you are the right fit for them. They will research and compare your offerings to your competitors before they make their final decision. Establishing your digital presence and positioning your business as an industry leader is vital for your business success in 2021.

Word of mouth? The new age of doing business is the word of digital.

There are many digital marketing channels to consider for growing your business.  Here is a quick look at the main digital marketing channels we focus on:

Pay per click (PPC) – PPC refers to the paid ads on Google, Youtbe, Bing, Facebook, Instagram, Linkedin, etc.

Websites – In 2021, what is a business without one? It’s non-existent. This is the main channel your customers use to find you. It’s your 24/7 salesperson.

Social Media Marketing – Social channels are great for building trust and relationships with your customers. We’ve got Facebook, Instagram, LinkedIn, Twitter, Snapchat and Pinterest page. You may not need all of these digital marketing channels, it really depends on your objectives and what industry you are in.

Content marketing – This is how you tell stories about your business and build customer loyalty. With content marketing, we refer to videos, photos, blogs, infographics, webinars, ebooks and even reports.

Marketing automation – Refers to [super sophisticated] software tools that allows you to automate customer communications, emails, SMS, social media content, digital marketing performance, tracking and reporting.

This depends entirely on your business and where your target market hangs out. If you provide professional services then LinkedIn is your goldmine. Selling products through your eCommerce store? Then Facebook, Instagram, Snapchat and Tiktok are your gems.

The evolution of the internet has been exponential. Five years ago there were the main channels like Facebook, Google and YouTube. Now, the world of digital has expanded and you think Instagram, LinkedIn, Snapchat and Tiktok – amongst many others.

How do we say this in a nice way? We’re simply the best. Our results speak for its self. We’re a performance-oriented company that focuses solely on the growth of your business. Our internal process matched with our ridiculously strong team is a recipe worth tasting.